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Coldplay’s Virality Pushes A Classic Hit To New All-Time Highs


Coldplay is in the midst of a rather surprising revival on charts all around the world. The British pop-rock group has recently debuted on and climbed north on rankings in a number of nations with “Sparks,” a 25-year-old tune that has suddenly gone viral. As millions of people either revisit or discover the track for the first time, its success is helping some of the band’s most familiar songs gain traction again and grow.

This is a surge that many other acts have experienced in the past. The success of one composition, sometimes due to a new release or some form of virality, benefits many other titles in a famous act’s discography – and in the case of Coldplay, the uptick in consumption even pushes some tracks to never-before-seen heights.

“The Scientist” Reaches New Chart Peaks

Coldplay currently fills half a dozen spaces on both of Billboard’s worldwide rankings of the most popular tunes. One of those tracks, “The Scientist,” reaches new peaks on both tallies. The beloved cut soars to No. 111 on the Billboard Global Excl. U.S. and No. 128 on the Billboard Global 200. In the months that “The Scientist” has spent on these lists, it has never placed this high before.

“The Scientist” Rises More Than Two Decades On

“The Scientist” reaches its new peaks more than two decades after it was originally released as a single. The tune served as the second official promotional cut from A Rush of Blood to the Head, Coldplay’s sophomore album. Shared in 2002, “The Scientist” was a hit in several countries, and while it didn’t make a huge splash in the United States upon its arrival, it remains one of the band’s most popular tracks — and it’s finally getting its due on Billboard’s global rankings, which were only introduced about five years ago.

“Sparks” Debuts

This week, “Sparks” debuts on the Billboard Global Excl. U.S., which ranks the most consumed tracks around the world, excluding all streaming and sales data from America. The album cut from Parachutes, Coldplay’s debut full-length, opens at No. 187 on that tally. It also returns at a new high of No. 145 on the Billboard Global 200.

“Yellow,” “Viva La Vida” and “Something Just Like This”

Like four other Coldplay singles, “Sparks” appears on both the Billboard Global 200 and Billboard Global Excl. U.S. — and in almost every instance, the tunes are climbing. “Yellow,” “Viva La Vida,” “Something Just Like This” with The Chainsmokers, and “A Sky Full of Stars” are all on the rise, thanks in large part to the sudden success of “Sparks.”



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