Even before “Sephora kids” — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, Evereden was making skin care for Gen Alpha. Kimberley Ho first launched the family-focused beauty brand in 2018 to deliver “a ‘cleaner’ standard for skin care” for babies and …
How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens?
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